Digital Branding: Design a Visual Identity
A course by Max & Marco (Moby Digg)Design Studio
A course by Max & Marco (Moby Digg), Design Studio
Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system
What makes a brand are its values and principles, but what makes a brand authentic is when these are reflected in its appearance and actions. In this online course, Max Heitsch and Marco Kawan, cofounders and art directors of the design studio Moby Digg, teach you how to tell bold brand stories and use them as a foundation for sustainable and effective branding design. By leveraging the power of digital tools in conjunction with logic, they explore new aesthetics and produce innovative design solutions, which have earned them prestigious creative-industry awards like the Silver Cannes Lion.
Learn to build parameter-based and content-driven brands alongside your teachers while following the concepts of parametric design, a term that refers to the use of specific parameters or variables that, when modified, alter the outcome. Max and Marco guide you through the entire branding process: identify core brand values to develop design guidelines and then translate them into a coherent design system.
What will you learn in this online course?
14 lessons & 15 downloads
What You Will Learn in This Course
2 minutes, 57 seconds
Learning to Ask Questions
9 minutes, 12 seconds
Brand Workshop
9 minutes, 18 seconds
Brand Story Canvas
5 minutes, 3 seconds
Brand Story Canvas: Brand Beliefs and Themes
9 minutes, 47 seconds
Brand Themes Become Mood Boards
7 minutes, 30 seconds
What's included in this course?
Meet your teachers for the course, Max Heitsch and Marco Kawan. Discover how they got into design, the influences that inspire their work, and why they decided to open their studio Moby Digg while in Buenos Aires.
Begin with the research phase and learn how to gather crucial information on a brand's values and strategies, as well as how to organize it in a Brand Story Canvas. Building on that brand story, outline some initial ideas to lay the foundation for your visual designs.
Next, solidify your design concept by creating a mood board to help you visualize your ideas and choose the right color palette, typography, and graphic language. Max and Marco then demonstrate how they use design principles and parameters to create a new aesthetic and polish the design system before delivery.
Finally, explore other areas of application, like websites and printed products, to ensure the visual identity is the same across all formats. Wrap up the course by creating a series of mock-ups and get some parting advice from your teachers on how to prepare a winning presentation and attract new clients by thoroughly documenting your projects.
Recommended software & tools for this course
What is this course's project?
Work alongside your teachers to develop a bold, parametric branding design—complete with the layout, typography, color, design language, and logo—for a brand of your choice, focusing on the content concept and design guidelines.
Who is this online course for?
Anyone with prior experience in branding who wants to fine-tune their process. This course is also great for design professionals interested in learning more about brand development.
Requirements and materials
You need a basic understanding of branding as well as access to Affinity or Adobe Suite and Figjam.
Reviews
- 5 months ago
Muy buen curso!! aportaria muchiisimo si se actualizara el audio a español"!
- 9 months ago
Interesting case.
- 1 year ago
I really learnt alot from the course, such creative and organized info, it also introduced me to some great resources
- 1 year ago
Kurs jest spoko, najwięcej wyciągnęłam o workflow. Szkoda, że audio jest tylko po niemiecku
- 2 years ago
Muito interessante, uma abordagem que foge da mesmice de sempre. altamente recomendado
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
Content
- U1
Introduction
- About Us
- Inspirations
- U2
Discover Phase
- What You Will Learn in This Course
- Learning to Ask Questions
- Brand Workshop
- Brand Story Canvas
- Brand Story Canvas: Brand Beliefs and Themes
- U3
Design Phase
- Brand Themes Become Mood Boards
- Design Routes
- Parametric Design
- Design
- U4
Deliver Phase
- Elaboration
- Design Presentation
- Documentation
- FP
Final project
- Digital Branding: Design a Visual Identity
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for designers, creatives, and communication professionals with some experience who want to learn or deepen innovative approaches in design, branding, and visual storytelling.
Basic knowledge in design, visual thinking, or brand communication is helpful but not mandatory. Openness to new methods and experimental approaches is encouraged.
You’ll learn how to design brand workshops, create Brand Story Canvases, develop moodboards, analyze target audiences, and implement innovative branding concepts using both digital and analog tools.
The course covers topics like 3D CGI, generative design, visual research methods, material experiments, minimalism, color contrasts, and inspiration from architecture, art, and biochemistry.
You’ll discover how design can be intentionally used to highlight social issues, raise awareness, and create communication strategies that drive social change.
Modern design tools, experimental techniques, Brand Story Canvas, moodboards, cut-out techniques, digital platforms, and scientific visualizations are all applied hands-on in the course.
Yes, digital trends such as parametric branding, virtual brand spaces, 3D visualization, and AI applications are introduced and practiced.