Digital Branding: Design a Visual Identity
Design Routes
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Design Routes
Overview
“In this lesson, we will further develop a brand theme and the associated mood board as an example. The translation of the themes into mood boards requires a detailed in-depth study of the project and the subject matter. Work on the visualization and your concept until you think that your idea can really be understood. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Design Routes, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“design routes Now we are focusing on the brand theme interconnectedness and our mood board. We are trying to find further elaborations, to build associations and bridges. To this end, we are working on three more mood boards for the typography, colors and imagery. We can summarize: Climate change is the perfect abstract chaos. Everything is connected and interwoven. A stone can trigger a wave that can be felt elsewhere in the world. We want to record typography in the mood board, how that can be expressed. The Munich Climate Conference is an international event. We want to capture that in t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design
Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
- 100% positive reviews (38)
- 1,915 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever
Affinity Designer
Figma
