Digital Branding: Design a Visual Identity
Brand Story Canvas
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Brand Story Canvas
Overview
“In this lesson, we condense the workshop results and record the external characteristics of the brand in a Brand Story Canvas. The canvas summarizes all relevant information about a company on one page, making it an extremely important tool for understanding a brand. Later we use the Brand Story Canvas as a basis for developing mood boards and design routes. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Brand Story Canvas, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“Brand Story Canvas In this lesson we condense the results of the workshop on the Brand Story Canvas. It summarizes all brand-relevant topics on one page and forms the framework for our further branding process. The Brand Story Canvas can be divided into four areas. Let's take a closer look at the brand story. In Our Reason for Being, we record the brand's reason for being. The How, Why, What exercise from the workshop helps us. You can enter your results directly, when you have checked them with your customer and they really are true. It is best to keep all sentences as short as possible. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design

Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
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- 1,911 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
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- Audio: German
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- Level: Beginner
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