Digital Branding: Design a Visual Identity
Brand Story Canvas: Brand Beliefs and Themes
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Brand Story Canvas: Brand Beliefs and Themes
Overview
“In this lesson we focus more on an interpretation of the workshop results. The point is to work out the beliefs (brand beliefs) and the resulting guiding themes (brand themes). The brand beliefs serve as characteristic features that make the behavior of a brand understandable. They define why a brand makes or will make certain decisions. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Brand Story Canvas: Brand Beliefs and Themes, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“Brand Story Canvas: Brand beliefs and themes In this lesson, we'll look at brand beliefs. They serve as a compass to navigate through the actual brand choice. The beliefs embody something like the character of the brand. They are what drives and controls the brand. These are motives or something like the ethos, so a characteristic. Those Brand Beliefs on the one hand create an internal feeling for the brand, but also transport to the outside via communication later the brand values. These brand beliefs can also change over time, like an organic process. The brand lives in interaction with t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design
Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
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- 1,968 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
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Affinity Designer
Figma
