Digital Branding: Design a Visual Identity

Overview

“In the branding phase, the customer has already decided on a design route. We will further develop the route in two design directions. This is an intensive and complex process. It is often precisely the opposites in design that create new aesthetics or unseen visuals. We will show you the principles of our parametric design process. By the end of the unit you will have gained an understanding of design systems and will use one of your routes to create two design lines. ”

In this video lesson Max & Marco (Moby Digg) addresses the topic: Parametric Design, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.

Partial transcription of the video

“Parametric design When it comes to design, there is always the question of which variant to choose. You won't leave a stone unturned to find the best possible design for your client. To systematize the whole thing, we have over the years set up a parametric design process, which helps us to produce as many variants as quickly as possible and also to systematically cover design fields. Essentially, to understand this process, I must talk to you about two things: about design principles and about the actual design parameters. Let's start with design principles. First and foremost, you've prob...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Branding: Design a Visual Identity

• Level: Beginner
• 100% positive reviews (38)
• 1914 students
• 4 units
• 14 lessons (1h 50m)
• 6 downloads

• Category

  Design

• Software

  Affinity Designer, Figma

• Areas

  Art Direction, Branding & Identity, Digital Design, Events, Graphic Design