Digital Branding: Design a Visual Identity
Inspirations
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Inspirations
Overview
“Every creative person is moved by their input. But the real question is: How do I create sources of inspiration that will accompany me throughout my life without making my output appear plagiarized? In this lesson we will go into our sources of inspiration and our approach to input. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Inspirations, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“inspirations I had my first formative experience with art when I saw a picture of Frank Stella at the San Francisco MoMA as a kid. What fascinated me was that he didn't use a figure, but has developed a very strict graphic design language. The way the painter understood the picture itself as an object, I found it fascinating. This opened up a whole world for me: the world of minimalists. Later I traveled to New York and walked into the Dia Art Foundation Center. It was there that I first saw works by Ellsworth Kelly, Richard Serra, Joseph Beuys and the like seen. Above all, Sol LeWitt fasci...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design

Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
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- 1,915 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
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- Audio: German
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- Level: Beginner
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