Digital Content for a Fashion and Trend Magazine
Editorial guide for development of original content
A course by Pe Saldías , Advertiser specialized in digital marketing
About the video: Editorial guide for development of original content
Overview
“We will review editorial guidelines to organize monthly topics, understand the periodicity of the publication and the focus to generate more attention in the readers of the magazine. ”
In this video lesson Pe Saldías addresses the topic: Editorial guide for development of original content, which is part of the Domestika online course: Digital Content for a Fashion and Trend Magazine. Learn to create a marketing strategy for your online publication.
Partial transcription of the video
“In this lesson we will see how you can create an editorial guideline and how can you generate Content streams for your final project. Once we define our editorial line, we will meet the challenge of seeing what content We can post. I made a small flow for the development of a pattern that could serve you for example identifying in the first instance relevant trends and content in the category. As I mentioned, you always have to be Very contingent Once you select the theme, you have two variables. If you want to make an editorial note, get an interview or notes with pictures, or, if you have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content for a Fashion and Trend Magazine
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Category
Fashion, Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Marketing
Pe Saldías
A course by Pe Saldías
Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
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- 1,596 students
- 14 lessons (1h 36m)
- 6 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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