Digital Content for a Fashion and Trend Magazine
Editorial line and communication tone
A course by Pe Saldías , Advertiser specialized in digital marketing
About the video: Editorial line and communication tone
Overview
“The way we write and the consistency in our content defines our project, in this lesson I will show you how. ”
In this video lesson Pe Saldías addresses the topic: Editorial line and communication tone, which is part of the Domestika online course: Digital Content for a Fashion and Trend Magazine. Learn to create a marketing strategy for your online publication.
Partial transcription of the video
“In this lesson we will see the editorial line, and in the background, we want to see what is the focus of communication that your project is going to have. The most important thing to ask is how is it going to be and about three questions that are key for this kind of thing are: what moves you, what inspires you and what causes you to develop in your final project. The editorial tone of your project has to do with the focus of your communication. How do you imagine it? Depart by asking yourself these questions in order to develop the creative line of your project. These questions are relate...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content for a Fashion and Trend Magazine
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Category
Fashion, Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Marketing
Pe Saldías
A course by Pe Saldías
Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
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- 1,596 students
- 14 lessons (1h 36m)
- 6 additional resources (1 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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