Digital Content for a Fashion and Trend Magazine
A course by Pe Saldías
, Advertiser specialized in digital marketing
Learn to create a marketing strategy for your online publication
- Spanish with subtitles in English
- 83% Positive reviews (23)
- 650 students
Learn to create a marketing strategy for your online publication
- 83% Positive reviews (23)
- 650 students
- Online and at your own pace
- Audio: Spanish
- Level: Beginner
- 14 Lessons (1h 36m)
- Available from the app
- Spanish, English, Portuguese, German, French, Italian
- Unlimited access forever
In the digital world the amount of information is overwhelming and highlighting is becoming increasingly complicated, something that Pedro Saldías has successfully overcome by creating innovative proposals for fashion content and trends. In his 10 years of experience in digital marketing, he stands out for working at Agencia Raya (leading agency in creativity and innovation in Chile) and also for well-known brands such as Dolce & Gabanna and Tiffany & Co.
In this course you will learn to conceptualize a fashion and trends digital magazine full of fresh ideas, from strategy and development, to the launching campaign.
About this course
Course table of contents
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U1U1. Introduction to digital content
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U2U2. Trend and fashion research
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U3U3. Conceptual and creative development
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U4U4. Project launch
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FPFP Final Project
As an introduction, you will meet Pedro Saldías, who will speak to you about his vision of digital content and show you some of his works in fashion, design and trends. He will share with you his great influences and will explain in detail what content marketing is and what it is for.
You will carry out an analysis of fashion magazines, where you will identify the preferences of the different segments of the sector and you will understand in depth the different social networks, as well as how to work with influencers in your project and thus keep your content always current.
From the hand of Pedro you will start to develop your magazine. You will learn the keys to find a good name, define the editorial guide and develop the sections to attract the maximum attention of readers with relevant content.
You will continue to specify the visual line of the journal assessing the quality of the images and the importance of developing their own visual content. In addition, you will know the advantages of social networks and how to get the most out of them.
Finally, you will create a creative campaign to launch your digital magazine and, in addition, Pedro will give you some practical advice to maintain the quality of the content on a daily basis.
What is this course's project?
Conceptualize your own fashion and trends digital magazine, defining the editorial line, visual line, tone of voice and its different social networks to position it.
Projects by course students
Who is it for?
Students and professionals in marketing, advertising and fashion. Also influencers and content creators who want to generate communities around design, lifestyle and beauty.
What you need
To complete this course you need to have a basic knowledge of fashion and trends. In addition to basic notions of social network management such as Tumblr, Instagram, Twitter, among others.
About the materials, you need a computer or computer.
Reviews
A course by Pe Saldías
Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
Contents
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U1
Introduction to digital content
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Hi, I'm Pedro Saldías
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Vision of digital contents and Influences
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What is the creation of digital content, and what is it for?
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U2
Trend and fashion research
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Analysis of fashion magazines and trends
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Identification of the profile and ages of the target group
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Identification of social networks
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Web structure for the magazine
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U3
Conceptual and creative development
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Name and sections of the magazine
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Editorial line and communication tone
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Editorial guide for development of original content
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Search and selection of images to publish / Line of sight
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The power of social networks to make our content visible
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U4
Project launch
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Marketing and advertising to enhance the knowledge of the magazine
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Final recommendations for the maintenance of the project
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FP
Final Project
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Digital content for a fashion magazine and trends
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conniefwde
ProPe Saldías teaches a practical and actionable course. The content inspired me and exposed me to lots of new creatives and artists. Highly recommended.
deb005
ProA class full of examples.
But a bit too fast.
isamonsalve904
Los contenidos son muy interesantes, seria mucho mas productivo que tuviera mas recomendaciones de los distintos tipos de plataforma a usar, y se adentrara mas en el diseño, editorial y demás puntos claves; enfocándonos en no ser tan superficiales.
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info
It was not I was expecting. Personally I found it too superficial
manuelpifano
Es muy basico, no es lo que se presenta en el trailer. En Google se consigue mas y gratis.
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