Digital Content for a Fashion and Trend Magazine

A course by Pe Saldías
Advertiser specialized in digital marketing. Tulsa, Chile.
Joined October 2018
, Advertiser specialized in digital marketing

Learn to create a marketing strategy for your online publication

  • Spanish with subtitles in English
  • 89% positive reviews (47)
  • 1201 students

Learn to create a marketing strategy for your online publication



Spanish with subtitles in English
  • 89% positive reviews (47)
  • 1201 students
  • 14 lessons (1h 36m)
  • 6 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

In the digital world the amount of information is overwhelming and highlighting is becoming increasingly complicated, something that Pedro Saldías has successfully overcome by creating innovative proposals for fashion content and trends. In his 10 years of experience in digital marketing, he stands out for working at Agencia Raya (leading agency in creativity and innovation in Chile) and also for well-known brands such as Dolce & Gabanna and Tiffany & Co.

In this course you will learn to conceptualize a fashion and trends digital magazine full of fresh ideas, from strategy and development, to the launching campaign.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction to digital content
  • U2
    U2. Trend and fashion research
  • U3
    U3. Conceptual and creative development
  • U4
    U4. Project launch
  • FP
    FP Final project
View details

As an introduction, you will meet Pedro Saldías, who will speak to you about his vision of digital content and show you some of his works in fashion, design and trends. He will share with you his great influences and will explain in detail what content marketing is and what it is for.

You will carry out an analysis of fashion magazines, where you will identify the preferences of the different segments of the sector and you will understand in depth the different social networks, as well as how to work with influencers in your project and thus keep your content always current.

From the hand of Pedro you will start to develop your magazine. You will learn the keys to find a good name, define the editorial guide and develop the sections to attract the maximum attention of readers with relevant content.

You will continue to specify the visual line of the journal assessing the quality of the images and the importance of developing their own visual content. In addition, you will know the advantages of social networks and how to get the most out of them.

Finally, you will create a creative campaign to launch your digital magazine and, in addition, Pedro will give you some practical advice to maintain the quality of the content on a daily basis.

What is this course's project?

Conceptualize your own fashion and trends digital magazine, defining the editorial line, visual line, tone of voice and its different social networks to position it.

Projects by course students

Who is this online course for?

Students and professionals in marketing, advertising and fashion. Also influencers and content creators who want to generate communities around design, lifestyle and beauty.

Requirements and materials

To complete this course you need to have a basic knowledge of fashion and trends. In addition to basic notions of social network management such as Tumblr, Instagram, Twitter, among others.

About the materials, you need a computer or computer.


Reviews

1201 Students
47 Reviews
89% Positive ratings

Pe Saldías

A course by Pe Saldías

Teacher Plus
Advertiser specialized in digital marketing

Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.

His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).


Content

  • U1

    Introduction to digital content

    • Hi, I'm Pedro Saldías
    • Vision of digital contents and Influences
    • What is the creation of digital content, and what is it for?
  • U2

    Trend and fashion research

    • Analysis of fashion magazines and trends
    • Identification of the profile and ages of the target group
    • Identification of social networks
    • Web structure for the magazine
  • U3

    Conceptual and creative development

    • Name and sections of the magazine
    • Editorial line and communication tone
    • Editorial guide for development of original content
    • Search and selection of images to publish / Line of sight
    • The power of social networks to make our content visible
  • U4

    Project launch

    • Marketing and advertising to enhance the knowledge of the magazine
    • Final recommendations for the maintenance of the project
  • FP

    Final project

    • Digital content for a fashion magazine and trends

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Digital Content for a Fashion and Trend Magazine. Marketing, Business, and Fashion course by Pe Saldías

Digital Content for a Fashion and Trend Magazine

A course by Pe Saldías
Advertiser specialized in digital marketing. Tulsa, Chile.
Joined October 2018
  • 89% positive reviews (47)
  • 1201 students