Digital Content for a Fashion and Trend Magazine
Identification of the profile and ages of the target group
A course by Pe Saldías , Advertiser specialized in digital marketing
About the video: Identification of the profile and ages of the target group
Overview
“We will identify tastes and preferences of different segments, to be clear about the search for readers that a magazine can have.”
In this video lesson Pe Saldías addresses the topic: Identification of the profile and ages of the target group, which is part of the Domestika online course: Digital Content for a Fashion and Trend Magazine. Learn to create a marketing strategy for your online publication.
Partial transcription of the video
“In this lesson I want you to understand the difference between segments of different ages, like the "Y" or the "Z", to see future audiences of the digital magazine. We do not have to do projects that communicate to all kinds of people, so it’s important understand tastes and preferences of our future readers to perform the most appropriate content. According to the current landscape of the readers, We can identify three types of generations. Of course there are other definitions, but I will only rely on three: the X, Y and Z generation. And in this particular example, we are going to focus ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content for a Fashion and Trend Magazine
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Category
Fashion, Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Marketing
Pe Saldías
A course by Pe Saldías
Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
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- 1,596 students
- 14 lessons (1h 36m)
- 6 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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