Digital Content for a Fashion and Trend Magazine
What is the creation of digital content, and what is it for?
A course by Pe Saldías , Advertiser specialized in digital marketing
About the video: What is the creation of digital content, and what is it for?
Overview
“We will see my look around content marketing in the fashion industry. We will review different definitions and distinctions. We will see in what cases it is convenient to create a digital magazine. ”
In this video lesson Pe Saldías addresses the topic: What is the creation of digital content, and what is it for?, which is part of the Domestika online course: Digital Content for a Fashion and Trend Magazine. Learn to create a marketing strategy for your online publication.
Partial transcription of the video
“In this lesson I want to delve about digital content, and specifically specifically, how fashion brands use them to develop their digital content. The purpose of digital content is related to the premise that the content puts in perspective the value of your brand and adapts day to day to new consumers. A good example is the one developed by Apple for HomePod, its new sound system. Let's check your commercial. Excuse me. Sorry ... Siri, give me something I like. Ok After seeing this piece, which of you believe was the social reaction of this campaign? Let's review the case. By the way ... w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content for a Fashion and Trend Magazine
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Category
Fashion, Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Marketing
Pe Saldías
A course by Pe Saldías
Pedro Saldías is a versatile creative director and general producer focused on fashion, art, gastronomy and design. Specialized in digital marketing, he has 10 years of experience in which he has developed works for Dolce & Gabanna, Tiffany & Co., Grolsch, among other brands.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
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- 14 lessons (1h 36m)
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