The Golden Secrets of Lettering
The role of calligraphy in lettering
A course by Martina Flor , Designer and Lettering Artist
Design lettering for a personalized postcard from start to finish
- Best seller English, Spanish
- 98% positive reviews (986)
- 18464 students
About the video: The role of calligraphy in lettering
Overview
“Understanding how some calligraphic tools work gives us a lot of information to draw lettering. In this lesson I show you some of them and I'll tell you how they work.”
In this video lesson Martina Flor addresses the topic: The role of calligraphy in lettering, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“THE ROLE OF CALLIGRAPHY IN LETTERING In this lesson we are going to see how to use certain calligraphic tools. As we saw before, lettering is not calligraphy and in this course we are not going to practice calligraphy. Do not worry. But I would like to give you a glimpse of how certain tools are used and how to obtain information to build our letters. Being that our alphabet as we know it today derives from a calligraphic ductus, it is important to understand how certain tools work to understand how they are built certain letter shapes. There are two basic ways to build letters through call...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (986)
- 18464 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
