Powerful Logo Design: Enhance Your Workflow on Illustrator
Look and Feel
A course by Friendhood Studio , Brand and Design Studio
About the video: Look and Feel
Overview
“Once we've done our research and have a few ideas, we at Friendhood like to work on a mood board. Mood boards help us develop a look and feel for our work as we move on from idea to visual design. In this lesson, we'll show you how we create a mood board for our project and start selecting some colours that could represent the brand.”
In this video lesson Friendhood Studio addresses the topic: Look and Feel, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.
Partial transcription of the video
“Look and Feel Now let's take some of the research and ideas that we established in the last lesson, and start to make them more visual. The way we do this at Friendhood is we create a mood board A mood board is basically a collation of other people's ideas, maybe some of the ideas that we've had in the past and we bring them together. They can include, for example, I know we're doing this for a logo, but they can be all sorts of images, from illustration to photography to maybe some tiles I took a photo of on the street the other day. It all comes together and gives us inspiration. Let's ta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration
Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
- 100% positive reviews (31)
- 1,143 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
