Powerful Logo Design: Enhance Your Workflow on Illustrator
Defining a Logo
A course by Friendhood Studio , Brand and Design Studio
About the video: Defining a Logo
Overview
“Let's start by defining what a logo is. We'll teach you some technical terms and show you a few examples of logos and their evolution over the years.”
In this video lesson Friendhood Studio addresses the topic: Defining a Logo, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.
Partial transcription of the video
“Defining a Logo In this lesson, we'll be looking at what a logo actually is, where it exists in the world, and why it's important for a brand. To create our final project, we'll be teaching you all about how to make a logo and why that's important, but first of all, we need to understand exactly what a logo is. A successful logo should represent a brand. It should be driving the purpose and all the needs of the organisation, and it should be really identifiable and bold to be seen out in the world. Logos are all around us. You see them every day, from the back of your phone or your laptop t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration
Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
- 100% positive reviews (31)
- 1,143 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
