Urban Foresight
by Friendhood Studio @friendhood
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Urban Foresight needed a brand that could articulate their knowledge and experience in the growing smart city field. We created a monogram that reflected the built environment but also plays with negative space to represent the unseen connectors of data and policy within any city. This was used as a basis for brand patterns and a grid was created to allow the company to generate new sub brands as they partner with cities on initiatives.
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