Powerful Logo Design: Enhance Your Workflow on Illustrator
Bringing Concepts to Life
A course by Friendhood Studio , Brand and Design Studio
About the video: Bringing Concepts to Life
Overview
“It's time to get visual! In this lesson, you'll see how we design the logo for Flower Hour. We'll walk you through the different steps, from sketches on a notebook to the artboard in Illustrator.”
In this video lesson Friendhood Studio addresses the topic: Bringing Concepts to Life, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.
Partial transcription of the video
“Bringing Concepts to Life In this lesson, we'll show you how to go from sketch book to Illustrator. At Friendhood, before we go to Illustrator, we quite like to do some sketches, backgrounds, and illustrations, so I really enjoy this part of the process. I think it's a really nice lo-fi way of getting a lot of ideas out and really exploring all the different possibilities before we commit it to a digital form. It's worth mentioning that at this point, the client would have signed off on the direction sent last lesson. Let's start sketching. To start off the sketching process, usually I go r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration

Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
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- 1,143 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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