Powerful Logo Design: Enhance Your Workflow on Illustrator
Creating a Foundation
A course by Friendhood Studio , Brand and Design Studio
About the video: Creating a Foundation
Overview
“What are some notions to keep in mind when creating a logo? We'll explain here the foundation of any research you'll make when planning your logo design.”
In this video lesson Friendhood Studio addresses the topic: Creating a Foundation, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.
Partial transcription of the video
“Creating a Foundation In this lesson, we're going to see how you can create a foundation to create your logo. When we make something creative, we obviously want it to look good, but we want it to do good too. This means that it has a purpose. It's a strategic asset and it's always driving the objectives of the company or brand that it's representing. Before we create a brand, we always create a foundation that's built on research. We do this through conversations with our client through workshops. We really like to abstract those ideas, so then every visual we create from that is built upon...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration
Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
- 100% positive reviews (31)
- 1,143 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
