Powerful Logo Design: Enhance Your Workflow on Illustrator
Defining a Direction
A course by Friendhood Studio , Brand and Design Studio
About the video: Defining a Direction
Overview
“Before starting to sketch some ideas for our project, we will look at all our research and mood board and write down the direction of our project. This brief can not only help you when working with a client, but it can also be a useful document to help you stay on track as you move on to the next stage.”
In this video lesson Friendhood Studio addresses the topic: Defining a Direction, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.
Partial transcription of the video
“Defining a Direction In this lesson, we'll look at defining a direction from all the research we've done. At Friendhood, at this stage in the process, once we've done a mood board, once we've built a foundation, we would really start to maybe regroup and think about what the strategic assets are, what the purpose is of the project, and take some time to write everything down and have it in one place. This is super helpful because it really helps, as I said, consolidate our ideas, but also, the creative process can get messy at points, and it's good to be able to really go back to this docum...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration
Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
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- 1,143 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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