Introduction to Packaging Design for Brands
Explore the Graphic Elements and Create the Visual Universe
A course by Arcal Studio , Design Studio
About the video: Explore the Graphic Elements and Create the Visual Universe
Overview
“Finally, we will talk to you about the complementary graphic elements and you will see how to start composing the visual universe of the packaging. ”
In this video lesson Arcal Studio addresses the topic: Explore the Graphic Elements and Create the Visual Universe, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“In today's lesson. we'll explore complementary graphic elements and start crafting the visual universe for our packaging. I invite you to join me in this journey. The graphic elements of packaging are those that complement the logo and help identify the brand. These elements can include illustrations. geometric shapes. photographs. or any other graphics you wish to utilize to effectively convey your intended message to the audience. As we saw earlier in the research lesson. we decided to choose illustration as the complementary graphic element for Terosa. Using the reference images chosen f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
-
Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging
Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
- 97% positive reviews (78)
- 3,218 students
- 13 lessons (1h 18m)
- 29 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
