Introduction to Packaging Design for Brands
Explore the Graphic Elements and Create the Visual Universe
A course by Arcal Studio , Design Studio
About the video: Explore the Graphic Elements and Create the Visual Universe
Overview
“Finally, we will talk to you about the complementary graphic elements and you will see how to start composing the visual universe of the packaging. ”
In this video lesson Arcal Studio addresses the topic: Explore the Graphic Elements and Create the Visual Universe, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“Explore the graphic elements and create the visual universe In this lesson we will see the complementary graphic elements and we will begin to create the visual universe of our packaging. come with me The graphic elements of a package complement the logo and help identify the brand. They can be illustrations, geometric shapes, photographs or any other graphic element you want to use to convey the desired message. As we saw earlier in the investigation lesson, we opted for the resource of illustration as a complementary graphic element for Terosa. From the reference images that we select in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging

Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
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