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    Introduction to Packaging Design for Brands

    Introduction to Packaging Design for Brands

    By Arcal Studio

    Introduction to Packaging Design for Brands

    A course by Arcal StudioDesign Studio

    Introduction to Packaging Design for Brands

    Did you know that two out of every three consumers decide to buy a product based on its packaging? In this online course, learn to design stylish packaging alongside sisters Andrea and Daniela Quintero, founders of Arcal Studio, who've collaborated with names such as Narcisa, Fulana Foods, La Veranera, and Bonet.

    Throughout the course, learn how to approach a brief and compile all your references into a mood board. Select a color palette, typography, and identify all those little details that translate to the identity of the product. By the end of the course, you'll have the tools to design eye-catching and memorable packaging that connects with the consumer on an emotional level.

    What will you learn in this online course?

    13 lessons & 29 downloads

    View all lessons ↓

    What's included in this course?

    Begin by getting to know Daniela and Andrea and their professional journey so far, including how they came to found Arcal Studio as well as their main influences. Hear a short analysis of why effective packaging is what tips the balance in product sales and the different types out there.

    Learn to interpret a brief as well as how to follow a brand manual and its rules. Now it's time to immerse yourself in the investigation phase putting together a mood board to define your project's overall aesthetic.

    Then start constructing the visual universe for your packaging focusing on each of the graphic elements like typography, colors, illustrations, geometric shapes, patterns, and images.

    Once your design is finished, Daniela and Andrea show you how to present your ideas to the client using mock-ups. Wrap up the course by familiarizing yourself with the best printing and finishing techniques so you can choose what's ideal for your project.

    What is this course's project?

    Follow this straightforward course and learn how to design stylish packaging ready to present to a client, from the typography and colors to the final graphic details.

    Introduction to Packaging Design for Brands

    Projects by course students

    Who is this online course for?

    Anyone starting out in the world of design wanting to experiment and learn as well as illustrators, designers, art directors, and anyone interested in delving into the world of design and packaging.

    Requirements and materials

    Basic notions of Photoshop and Illustrator are essential for this course. You also need a computer with both software installed.

    Introduction to Packaging Design for Brands

    Reviews

    3,463
    Students
    80
    Reviews
    98%
    Positive ratings
    • marcusluis1397
      8 months ago

      It's short and simple but it's really packed with helpful information.

    • hola_464777
      9 months ago

      Muy bueno para tener una base e inspiración. Pero poca explicación técnica para la creación de troqueles y cajas. Faltaría sumar algunas clases en la parte que se toca illustrator o photoshop, hacerlo más detallado para poderlo aprender. Por el resto bien, interesante.

    • jenan_alsalatna
      9 months ago

      It's a very good course from which i gained a benefit and learned a lot

    • alessia_pastorino
      9 months ago

      Corso carino con spiegazioni semplici, forse troppo semplici con un po' poca struttura e cose tecniche proprio riguardo il packaging in sé

    • cindyjqc
      11 months ago

      Me encanto, y lo recomiendo para quienes inician este proceso creativo.

    More reviews
    Arcal Studio

    Arcal Studio

    Teacher
    Plus

    Design Studio

    Joined June 2021

    Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.

    Content

    • U1

      Introduction

      • Presentation
      • Influences
    • U2

      Where to Start

      • Importance of Packaging
      • To Plan
      • Research
    • U3

      Development and Execution

      • Mood Boards
      • Formats and Types of Packaging
      • The Fonts
      • Explore Color
      • Explore the Graphic Elements and Create the Visual Universe
    • U4

      Presentation and Last Details

      • How to Present to the Client and Create Mock-ups
      • Mechanical Drawing and Prepare the Final Art
      • Printing Techniques and Finishes
    • FP

      Final project

      • Introduction to Packaging Design for Brands

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    You’ll learn how to develop brand identities, design creative packaging, build fictional portfolios, and apply global design trends—combining theory and hands-on work with real branding and packaging projects.

    Yes, the course is designed for people with some graphic design background who want to deepen their skills in branding, packaging, and art direction for creative projects.

    Yes, it’s recommended to have basic knowledge of Illustrator and Photoshop since the course uses these tools to create packaging and digital mockups.

    You’ll need a computer with Adobe Illustrator and Photoshop installed, internet access, and digital visual resources to create mood boards and packaging inspiration.

    You’ll be able to create fictional portfolios, develop packaging proposals for cosmetics or food, build mood boards, design professional mockups, and prepare print-ready final artwork.

    This course equips you with skills to develop branding and packaging projects, build an attractive portfolio, and present professional proposals—boosting your chances in the freelance market.

    Yes, you’ll study global and local trends, including sustainability, innovative materials, and relevant visual approaches in the packaging industry.

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