Introduction to Packaging Design for Brands

Overview

“We come to the first stage of the packaging creation process: planning. In this lesson we will explain how to read a brief and how to follow the rules of a brand manual. ”

In this video lesson Arcal Studio addresses the topic: To Plan, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.

Partial transcription of the video

“To plan In this lesson we will talk about how to create a brief and of the most important aspects when creating a brand manual. Accompany me. A brief is a short document that is usually given to you by the client as a starting point to start with the project. This is the first step for any creative project. On the screen we can see some examples of briefs. In Arcal, when we go to work with a brief, usually we have a pre-established document with the key questions we need the client to answer. In this document we include some questions, like what is the project about? how much is the budget?...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Packaging Design for Brands

• Level: Beginner
• 97% positive reviews (71)
• 2926 students
• 4 units
• 13 lessons (1h 18m)
• 14 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Packaging