Introduction to Packaging Design for Brands
Importance of Packaging
A course by Arcal Studio , Design Studio
About the video: Importance of Packaging
Overview
“In this lesson we will talk about the project you will do in this course. We will also explain the importance of having good packaging.”
In this video lesson Arcal Studio addresses the topic: Importance of Packaging, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“Importance of packaging Hello, in this lesson we will review what we will do in the course and we will also talk about the importance of packaging. Let's start. TEROSA In this course we will talk about Terosa, a pastry shop focused on creating gastronomic experiences using natural products and edible flowers. This case study will serve as a guide throughout the lessons. to be able to create a packaging with style. The final project of this course it will be a mock-up of a box for a product. When you finish this course, you will have the skills to develop or create a package from start to fi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging

Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
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- 2,926 students
- 13 lessons (1h 18m)
- 29 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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