Introduction to Packaging Design for Brands
The Fonts
A course by Arcal Studio , Design Studio
About the video: The Fonts
Overview
“Now we are going to give you some basic notions of typography and we will recommend our favorite sites where you can search for font families. We will also talk about hierarchies and typographic compositions and, finally, you will see which ones we selected for our case study. ”
In this video lesson Arcal Studio addresses the topic: The Fonts, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“We are continuing with our project. In this lesson. you'll explore fonts. hierarchies. and typographic compositions. These elements are crucial in design. We'll guide you to our top spots for discovering various font families. Finally. we'll reveal the fonts selected for Terosa. These choices reflect our design vision and enhance the project's overall aesthetic. Fonts. based on their design. evoke distinct emotions and sensations. Thus. selecting the most suitable ones for each occasion is essential. This choice impacts the overall design impression. Ensure you have all necessary texts read...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging
Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
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- 13 lessons (1h 18m)
- 29 additional resources (14 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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