Introduction to Packaging Design for Brands
The Fonts
A course by Arcal Studio , Design Studio
About the video: The Fonts
Overview
“Now we are going to give you some basic notions of typography and we will recommend our favorite sites where you can search for font families. We will also talk about hierarchies and typographic compositions and, finally, you will see which ones we selected for our case study. ”
In this video lesson Arcal Studio addresses the topic: The Fonts, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“the fonts We continue with our project. In this lesson you will learn about fonts, hierarchies and typographic compositions. We will show you our favorite places to find the different font families. Finally, we will also show you the fonts chosen for Terosa. The fonts, according to their conformation, They convey different emotions and sensations. That is why we must choose the most appropriate for the occasion. Before you start this lesson, make sure you have ready the texts that must be included in this package. In the case of Teresa These are the texts that we must include. First the log...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging

Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
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- 13 lessons (1h 18m)
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