Introduction to Packaging Design for Brands

Overview

“Now we are going to start the investigation stage based on the information in the brief. At this stage you will immerse yourself in the world and industry of the product.”

In this video lesson Arcal Studio addresses the topic: Research, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.

Partial transcription of the video

“Research In this lesson we will start with the investigation phase. We will tell you about the platforms we use to update us on global and local trends. come with me There is no general rule what is the best way to start researching. However, when we start a project, first in the study we investigate about global trends, the leading brands in the sector and the direct competitions of a brand or product. We recommend you subscribe to WGSN to stay abreast of current and future trends. WGSN is a world leader in consumption and trend forecasting. Other platforms that we recommend in this resear...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Packaging Design for Brands

• Level: Beginner
• 97% positive reviews (71)
• 2926 students
• 4 units
• 13 lessons (1h 18m)
• 14 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Packaging