Introduction to Packaging Design for Brands
Mood Boards
A course by Arcal Studio , Design Studio
About the video: Mood Boards
Overview
“To start this unit, we will tell you what a mood board is and we will explain how to create it digitally.”
In this video lesson Arcal Studio addresses the topic: Mood Boards, which is part of the Domestika online course: Introduction to Packaging Design for Brands. Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail.
Partial transcription of the video
“Welcome back. In this lesson. we'll learn to create a digital mood board. We'll navigate platforms in search of inspiration. to then craft the final mood board for the project. establishing the tone and visual direction we will pursue. Come along and join me in this process. A mood board is an inspiration board that serves as a visual tool. It can be physical or digital. This collage will help you filter your ideas and define the creative paths you will take. Begin by exploring digital platforms that spark your creativity. Gather images of textures. colors. fonts. and places. This will help...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Packaging Design for Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging
Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
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- 3,017 students
- 13 lessons (1h 18m)
- 29 additional resources (14 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
- Unlimited access forever
