Graphic Design: Communicate Complex Ideas with Simple Images

Structure and Layout 2

A course by Genis Carreras , Designer and Illustrator

100% positive reviews (66)

2,289 students

Audio: English

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About the video: Structure and Layout 2

Overview

“In this lesson, I will complete the general composition of the posters.”

In this video lesson Genis Carreras addresses the topic: Structure and Layout 2, which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.

Partial transcription of the video

“Structure and Layout Let's try a new one. This time I want the text to be very small and I want the visual to take all the protagonism. I want people to first see the visual and then read what the event is about. Let's re-use this, that's OK. Now what I'm going to do, I'm going to change a few things. The first one is, maybe we can place the name of the festival in the corners. This is the first corner that everyone will read because it's at the top left. Let's get close. The text is perfectly aligned, Now, you duplicate this here. Perfect. Here we can put, I don't know, the date of the fes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images

Level: Beginner
100% positive reviews (66)
2289 students
4 units
17 lessons (3h 21m)
6 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Graphic Design

Genis Carreras

A course by Genis Carreras

Teacher Plus

Designer and Illustrator

Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.

Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.