Graphic Design: Communicate Complex Ideas with Simple Images
Structure and Layout 1
A course by Genis Carreras , Designer and Illustrator
About the video: Structure and Layout 1
Overview
“Here, I will show you how to experiment with poster format and establish a good layout using a grid. You will also learn the importance of considering the overall visual hierarchy as you place the different elements, whether visual or typographical. ”
In this video lesson Genis Carreras addresses the topic: Structure and Layout 1, which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.
Partial transcription of the video
“Structure and Layout Now that we have the visual and typographic elements of our posters, it's time to start placing them all together and experimenting with layout and structure. In this lesson, we will experiment a bit more before we settle on the final look. Let's choose one of the six posters and start experimenting with the layout. For this exercise, I'm going to select this image and this text. I'm going to create a new artboard, and I think I want to organize it with my workspace, so rearrange all the outer boards. We're going to create four columns and a bit more space. I think I pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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- Level: Beginner
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