Graphic Design: Communicate Complex Ideas with Simple Images
Thinking in Color
A course by Genis Carreras , Designer and Illustrator
About the video: Thinking in Color
Overview
“Next, I will explain how color can be a meaningful and powerful way to communicate a message or express an emotion. I will also share some experiments about color and identity, and how I used color as an important design element in my project Philographics. ”
In this video lesson Genis Carreras addresses the topic: Thinking in Color, which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.
Partial transcription of the video
“Thinking in Color In this lesson, we will talk about color. Color is 50% of the design, and it's a very important element to take into consideration. Each color has a meaning that will depend on your culture, your background, and even your personal experience, but there are a few traits that are pretty much universal. Let's look at some examples. These two colors represent cold and hot in most countries. It's a duality that can also represent calm and energetic, even good and evil, but they also can represent lots of other things. For example, distance, sights, sound, or even human traits. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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- 17 lessons (3h 21m)
- 16 additional resources (6 files)
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- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
