Graphic Design: Communicate Complex Ideas with Simple Images
Playing with Words and Typography
A course by Genis Carreras , Designer and Illustrator
About the video: Playing with Words and Typography
Overview
“With the imagery complete, it's time to bring typography into the mix! In this lesson, I will explain how words influence the reception of your piece by interacting with the meaning of the visuals. I will give you some tips for choosing the right typefaces and how to start thinking about the hierarchy of the elements. ”
In this video lesson Genis Carreras addresses the topic: Playing with Words and Typography , which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.
Partial transcription of the video
“Playing with Words and Typography Now that we have the visuals we're going to use, it's time to start exploring words and typography. In this lesson, we will start writing what words are going to be in our designs and start exploring what typefaces are we're going to use, because that's going to impact how the designs are going to be perceived and how the message is going to be communicated. Now that we have the visuals for each idea, it's time to start introducing words and typography, so the first thing I'm going to do is create a new artboard again. Delete everything and start writing. I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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