Graphic Design: Communicate Complex Ideas with Simple Images
Brainstorming Ideas
A course by Genis Carreras , Designer and Illustrator
About the video: Brainstorming Ideas
Overview
“Here, you will establish your client and get to know your brief. To guide you in this process, I will give you some tips on how to come up with ideas. We will brainstorm and think about the six ideas that we are going to visualize in the next unit. ”
In this video lesson Genis Carreras addresses the topic: Brainstorming Ideas, which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.
Partial transcription of the video
“Brainstorming Ideas Now that we covered some of the design and visual principles, it's time to start thinking about the idea. What are we going to show using this language of simple shapes? Now it's time to think about your project. Who's going to be the client you're going to design it for and what are the ideas you're going to visualize? The client can be real or invented, it doesn't really matter, but it should be about the cultural sector. Everything about music, the arts, literature, poetry, and so on. The idea is to talk about ideas rather than things. For example, in my case, I will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design

Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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