Graphic Design: Communicate Complex Ideas with Simple Images
Course final project
A course by Genis Carreras , Designer and Illustrator
About the final project for: Graphic Design: Communicate Complex Ideas with Simple Images
Graphic Design: Communicate Complex Ideas with Simple Images
“Congratulations! You have reached the end of this course. Thanks for enrolling! I hope you've enjoyed delving into the world of design and discovering the power of visual simplicity in communicating big ideas. Before saying goodbye, let's review the necessary step to complete your project: a creative poster series.
- To begin, select a client. Then, find six themes related to their brief. For the purpose of this course, this should be a festival. These six ideas will direct the visualization process, so make sure that they are solid.
- Next, explore different ways of visualizing the ideas, first on paper and then in Adobe Illustrator.
- Keep experimenting until you find the right visual for each of the ideas. Then, establish some rules and restraints in order to coordinate them and make the results more unique.
- Choose appropriate typography to incorporate the name of the festival. Use a grid to establish a good layout with all the elements, both visual and typographical, neatly arranged.
- Finally, decide the color palette of your series and prepare the files for print, ready to share them with the world!









Partial transcription of the video
“Final Project Welcome to the last video of this course. First of all, I would like to thank you for having reached the end of this journey. I hope you enjoyed the process and that you have learned a few useful things that you can apply to your work. Now I would like to give you a few final pieces of advice that you will need to keep in mind when you create your final project. To find an idea, you will need to write as many concepts as you can and try to categorize them and label them in different ways. Find six ideas that you feel work better for the project and that inspire you the most. A...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design

Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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