Graphic Design: Communicate Complex Ideas with Simple Images
Building a Visual System 1
A course by Genis Carreras , Designer and Illustrator
About the video: Building a Visual System 1
Overview
“In this lesson, I will select six visuals and keep experimenting with different styles and solutions. You will see the importance of a little creative restraint as I establish some self-imposed rules to make the designs more unique and coordinated. ”
In this video lesson Genis Carreras addresses the topic: Building a Visual System 1, which is part of the Domestika online course: Graphic Design: Communicate Complex Ideas with Simple Images. Discover a unique methodology for transforming big ideas into meaningful designs by exploring color, layout, shape, and typography.
Partial transcription of the video
“Building a Visual System Now that we have created lots of different visuals for the six ideas, it's time to start thinking about them as a set. In this lesson, we will continue working on Illustrator and we will choose the six best visuals that we like and we will try to coordinate them as a set. Now let's start selecting the best images that we have created for each idea. Don't worry, like we can always go back to any of the other ideas that we have explored, but for now it's going to be useful to start narrowing down the results. I'm going to start creating a new artboard. Again, dragging...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design: Communicate Complex Ideas with Simple Images
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design

Genis Carreras
A course by Genis Carreras
Genis Carreras is a designer, illustrator, and the founder of his own visual communication studio, Studio Carreras. He studied multimedia design in Spain and graphic communication in the UK before moving to London where he worked in different agencies, learning alongside talented designers. During that time, he published Philographics – a visual dictionary that uses graphic design to explain philosophy, and attracted enough clients to help him start his own studio.
Since then, Genis has worked with brands such as Google, Polaroid, New Philosopher, and Google Play. Together with his team, he works on everything from visual identities and editorial design to icons, using simple shapes to convey complex ideas. His work has been exhibited in New York, Paris, and Barcelona, at design festivals, and in design publications including Wired, and Communication Arts. He has also won multiple awards and been nominated at the Word Illustration Awards.
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