Brand Design with Grids
Proposal of ideas from a brief
A course by Christian Pacheco Quijano , Graphic designer
Learn to use the language of geometry to create memorable brands
- Best seller Spanish with subtitles in English
- 98% positive reviews (899)
- 14247 students
About the video: Proposal of ideas from a brief
Overview
“In this lesson, I will explain the process to generate a design strategy from the brief of a real project done in my study. We will analyze and identify the key elements to communicate and, we will see how to elaborate the profile of the brand. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Proposal of ideas from a brief, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“The time has come to get to work To a real project. We choose one of the projects that more satisfaction It has generated us in the study, in its development. It is a bakery whose name is Panelier. Let's see how we relate the methodology, the brand DNA and the graph with the three levels of communication and how, from those three elements, We can start making design decisions. Let's start with the methodology. The first phase of the methodology It is the problem statement. From the information provided by the customer, we define the personality of the brand in certain keywords that will ser...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design, Pictogram Design
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
- 98% positive reviews (899)
- 14247 students
- 17 lessons (2h 23m)
- 19 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
