Business Strategy for Creatives: Market Your Ideas

Digital presence is the be-all and end-all

A course by Sophia Tran , Entrepreneur and Start-Up Coach

90% positive reviews (31)

695 students

Audio: German

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About the video: Digital presence is the be-all and end-all

Overview

“In this lesson I will explain to you which social networks are suitable for your product or service. ”

In this video lesson Sophia Tran addresses the topic: Digital presence is the be-all and end-all, which is part of the Domestika online course: Business Strategy for Creatives: Market Your Ideas . Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product.

Partial transcription of the video

“Digital presence is the be-all and end-all In the last lesson you learned how to build your own website and in this lesson I'll show you which social networks you have to use, to be really successful. Now you have your own website your own logo and now your potential customers have to find you. What's the best way to do it? By activating your social networks. There are many different options here many different social networks and platforms. Which are best for you I can explain that to you now. It is very important: content instead of advertising. Create your content strategy and think care...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Strategy for Creatives: Market Your Ideas

Level: Beginner
90% positive reviews (31)
695 students
6 units
19 lessons (1h 45m)
3 downloads

Category
Marketing & Business
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing

Sophia Tran

A course by Sophia Tran

Teacher Plus

Entrepreneur and Start-Up Coach

Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.

To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.