Business Strategy for Creatives: Market Your Ideas
The creation of your logo
A course by Sophia Tran , Entrepreneur and Start-Up Coach
About the video: The creation of your logo
Overview
“In this lesson I'll show you how you can develop your own logo - without your own graphic designer. ”
In this video lesson Sophia Tran addresses the topic: The creation of your logo, which is part of the Domestika online course: Business Strategy for Creatives: Market Your Ideas . Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product.
Partial transcription of the video
“The creation of your logo In the last lesson you learned what an optimal customer journey looks like. In this lesson I'll show you how a logo is created and that is best cheaply and also without a graphic artist. Your logo is like a business card that will accompany you again and again. It is important that the logo is simple and memorable, similar to the M from McDonalds or the Swoosh from Nike. So relatively cool logos that you can recognize again and again. And this is how your logo should be designed. The Heartist logo is very simple. It's just black or white. It's recognizable and I th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: Market Your Ideas
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Category
Marketing & Business -
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing
Sophia Tran
A course by Sophia Tran
Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.
To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.
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- 703 students
- 19 lessons (1h 45m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever
