Business Strategy for Creatives: Market Your Ideas
A course by Sophia Tran , Entrepreneur and Start-Up Coach
Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product
You don't need extensive business experience to market your ideas or products, just follow the "Learning by doing" approach. Entrepreneur and start-up coach Sophia Tran knows exactly what it takes to successfully get an idea off the ground and into the market. Her job is to quickly recognize the potential of new start-ups and develop the people in them and their promising ideas to help as many as possible succeed.
Sophia doesn't just help budding entrepreneurs, she also works with creatives who would like to optimize sales for their products or services. In this course, learn everything you need to know to create a compelling pitch deck and develop the perfect marketing strategy by analyzing your target audience, the market, and your competitors. After covering important concepts like securing financing and assembling your own team, record a video presentation for your product or proposal. By the end of the course, you'll be able to plan and develop your business ideas from start to finish.
What will you learn in this online course?
19 lessons & 21 downloads
- 90% positive reviews (31)
- 709 students
- 19 lessons (1h 45m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create your own pitch deck along with a business plan and record a two-minute video to personally present your idea or product.
Who is this online course for?
All entrepreneurs and creatives who want to market their product or service ideas.
Requirements and materials
No previous knowledge is required for this course.
All you need is an internet connection and access to Microsoft Office or a similar program with a word processor, spreadsheets, and presentations.
Reviews
Sophia Tran
A course by Sophia Tran
Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.
To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.
Content
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U1
introduction
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About me
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Influences
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U2
Creation of business plan and construction of the pitch deck
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Self management
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Developing your first business plan
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What is a pitch deck and what is it used for?
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U3
Analyze your target group, market and competition
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Brainstorming
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Know your target audience
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Who is your competition
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Market potential
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Customer journey
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U4
Marketing strategies
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The creation of your logo
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Building your website
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Digital presence is the be-all and end-all
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Further marketing opportunities
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U5
Next steps
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Create the pitch deck
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The financing of your business idea
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Team power
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U6
YOU are the product
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Pitch perfect
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The right demeanor
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FP
Final project
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Business strategies for creatives: Market your ideas
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
nczynke
Świetne prowadzenie, dużo wiedzy i doskonałych przykładów. Polecam:-)
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fabiola_rodriguezestrada
Muy buen curso, aprendí mucho y obtuve información que puede ayudar a generar proyectos internacionales.
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francescoj
Ottima esperienza!
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malvesbedoya
MAravilha de conteúdo. Ótima orientação. Ajudou muito.
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yeremenko_v
це було узагальнено, але цікаво
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