Business Strategy for Creatives: Market Your Ideas
Market potential
A course by Sophia Tran , Entrepreneur and Start-Up Coach
About the video: Market potential
Overview
“I will now show you how big your market actually is and how much sales you could generate with your product or service. ”
In this video lesson Sophia Tran addresses the topic: Market potential, which is part of the Domestika online course: Business Strategy for Creatives: Market Your Ideas . Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product.
Partial transcription of the video
“Market potential Last I showed you how you analyze your competition. Now it's about finding out how big the market actually is, where you find yourself with your product or service. Here it is relatively important to find out how much sales you can actually generate. How many people would buy your product or service? How much money can you really make with it in the end? It is important to analyze this market very carefully, so that in the end you know how much potential there is behind it. When analyzing the market, it is important find out how relevant your market is and what sales increa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: Market Your Ideas
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Category
Marketing & Business -
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing

Sophia Tran
A course by Sophia Tran
Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.
To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.
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- 19 lessons (1h 45m)
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- Audio: German
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