Business Strategy for Creatives: Market Your Ideas
Customer journey
A course by Sophia Tran , Entrepreneur and Start-Up Coach
About the video: Customer journey
Overview
“In this lesson I'll explain what a customer journey is and why it's so important. ”
In this video lesson Sophia Tran addresses the topic: Customer journey, which is part of the Domestika online course: Business Strategy for Creatives: Market Your Ideas . Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product.
Partial transcription of the video
“Customer journey Most recently, I showed you how to analyze your market. But this lesson is about how you define your customer journey. As the name suggests, The customer journey is about what the customer journey will look like in the end. So the customer’s first contact with the product or service through to the purchase of the product or service. During this customer journey need different points of contact, so-called touchpoints taken into account to really find out when and where the customer comes across your product or getting to know your brand for the first time and when it ends up...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: Market Your Ideas
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Category
Marketing & Business -
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing
Sophia Tran
A course by Sophia Tran
Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.
To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.
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