Business Strategy for Creatives: Market Your Ideas

Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.

To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.