Business Strategy for Creatives: Market Your Ideas
Know your target audience
A course by Sophia Tran , Entrepreneur and Start-Up Coach
About the video: Know your target audience
Overview
“Now I'll show you how to find out who your target audience is. ”
In this video lesson Sophia Tran addresses the topic: Know your target audience, which is part of the Domestika online course: Business Strategy for Creatives: Market Your Ideas . Learn to develop a compelling business idea and use the strategies of successful start-ups to market your creative product.
Partial transcription of the video
“Know your target audience Congratulations, you have now found the idea for your startup. Very good, then let's move on by defining your target audience. Who is your potential buyer? It's relatively easy to do by looking at your market and you think who will buy your product or service. That can be people around you People who live in Germany or all over the world. And of course it is important to know who wants to buy your product in the end. I'll show you now which tools can be used to define your target audience. It is very important that you become your target audience not completely lim...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: Market Your Ideas
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Category
Marketing & Business -
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing
Sophia Tran
A course by Sophia Tran
Sophia Tran is an entrepreneur, investor, and tech influencer. As founder and representative of the start-up incubator and accelerator DIGITALHUB.DE, she has helped create numerous successful start-ups and has invaluable insights into what makes them work and the challenges they pose. She has shared these insights with business founders and coached them in marketing, business planning, and finance in addition to putting them in contact with major investors. At her own start-up, Spotlight! Ventures, she is also what she likes to call a business angel.
To build her career, Sophia combined marketing with her interest in technology, and clearly remembers how she got to where she is today. She began her university studies in electrical engineering, but later switched to business science with a focus on marketing. While studying, she also worked as a speaker and moderator at international conferences, such as Galileo, and on German TV channels like Abenteuer Leben o Giga.tv. On her blog, The Blogtrotter Girl, she writes about tech-related topics, trends, and travel, which is an activity she's passionate about and thoroughly enjoys thanks to her camper BONNAVIDA.
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- 19 lessons (1h 45m)
- 21 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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