Visual Identity Design with Bold Lines
The logo in context
A course by Berch Kotogian , Graphic Designer
About the video: The logo in context
Overview
“In this lesson, we will put the logo in its final context. I will teach you how to design a mock-up that will complement the work.”
In this video lesson Berch Kotogian addresses the topic: The logo in context, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“The logo in context Before presenting the final logo to the client I defined a series of mock-ups so he can see how it works in different contexts. In the world of logos there is something technically called the trademark context, which refers to how a logo works, for example, from a shoe store, along with other logos, from another shoe store or similar products and is generally used to see how that logo stands out among its competitors and also be able to compare the graphic quality of each one, but when I say logo in context or context of the logo I mean the main place where we are going ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design
Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 1,150 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
