Visual Identity Design with Bold Lines

Visual Identity Design with Bold Lines

“We reached the end! Thank you very much for having participated in the course and much encouragement and success in what is to come. Before we say goodbye, I'm going to review the key phases of the project. I would like you to briefly explain what you did in each one and accompany the explanation with one or more images. The client First of all, I chose a client to make a logo for him. You can think of a business in your city that you think needs an image redesign. If you don't get any, you can carry out the project for a fictitious client. What matters is that you design. The brief Create a brief with the main characteristics of your client and try to define the direction of the project: the values to be transmitted, the context, etc.

Concept and sketch Then it's time to work on concepts and start sketching on paper and pencil. Logo design Once you've defined 1 or 2 final sketches, transfer them to Adobe Illustrator. Try to be very neat in this step. It is here that you will finish shaping the logo, choosing a color palette and a suitable typography. The presentation Finally, put together a presentation to show the project to your client. Remember to make only the mock-ups that serve to visualize the logo in a context closer to reality. And that's it! Once you have everything ready, upload your presentation to the forum by clicking on “Create your project”. I will stop by the forum as soon as I can to comment and answer your questions. In the meantime, check out what others are doing and actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. As an extra step, once the logo is approved by your client, you can show it on your social networks! Bye!”

Partial transcription of the video

“Final project We reached the end. Thanks for participating in the course. and much success and encouragement in what is to come. Remember to take into account the points that we have seen in the course when designing the logo for the final project. If you can't get first-hand information from your customer, look it up online. If you don't have a real company, you can go to a friend's company or a fictitious one. Conceptualize and sketch on paper before moving on to Illustrator. Don't forget to make some mock-ups so that the client can see the logo in its context. You can be inspired by othe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design with Bold Lines

• Level: Beginner
• 97% positive reviews (32)
• 797 students
• 4 units
• 16 lessons (2h 39m)
• 7 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Communication, Creativity, Graphic Design, Logo Design