Visual Identity Design with Bold Lines
Think before you design
A course by Berch Kotogian , Graphic Designer
About the video: Think before you design
Overview
“It is crucial to allow yourself some time to think before you start designing. If you work with previously thought concepts, then the work will be more solid.”
In this video lesson Berch Kotogian addresses the topic: Think before you design, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“Think before you design In this lesson I will tell you the importance of thinking before designing. You will understand that, if we work with previously thought concepts, the work will flow more simply and the result will be more solid. I will tell you what are the main concepts that I chose to work on this project. Do not hurry! My first piece of advice is don't rush. take the time to conceptualize before moving on to sketching or get into illustrator It will allow you to have ideas that move away from common places and that better adapt to the need of the product or the client. A techniqu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design

Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 1,230 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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