Visual Identity Design with Bold Lines
Play with synthesis
A course by Berch Kotogian , Graphic Designer
About the video: Play with synthesis
Overview
“When designing a logo, it is important to know how to play with graphic synthesis. In this lesson, I'll explain what this entails and give you tips for finding the ideal synthesis.”
In this video lesson Berch Kotogian addresses the topic: Play with synthesis, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“play with synthesis In this lesson I'm going to play with synthesis. Graphic synthesis is a concept that we must be clear about before developing a logo. Graphical synthesis Graphic synthesis is the simplification of signs, forms or concepts to convey visual messages clearly and precisely. But it's not just about randomly removing details. We must manage to convey a concept or message. We could say that the graphic synthesis It serves to be able to say everything we have to say with as few elements as possible something like saying everything with very little. Let's see some examples of how...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design
Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 16 lessons (2h 39m)
- 26 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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