Visual Identity Design with Bold Lines
Typography
A course by Berch Kotogian , Graphic Designer
About the video: Typography
Overview
“Typography is a very important element for any logo and graphic design. To help you choose the typeface for your logo, I will explain how the different types of printing are distinguished and I will give some tips for choosing one.”
In this video lesson Berch Kotogian addresses the topic: Typography, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“Typography In this unit I will teach you how to choose the typography and define the color. Also, I'll put the logo in context and I'll show you how I do the final presentation. In this lesson I will show you what is the ideal font for the logo and how to apply it. Classification In any design project you are doing, It is important to know and be able to classify the different typographic families. The typeface of a brand must be selected with care because depending on the selection we will be giving a very different message. We can classify them as Serif. These typefaces have characteristi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design
Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 1,151 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
