Visual Identity Design with Bold Lines
A course by Berch Kotogian
, Graphic Designer
Learn a simple way to design creative logos by transforming ideas into bold lines
- Spanish with subtitles in English
- 100% positive reviews (7)
- 261 students
Learn a simple way to design creative logos by transforming ideas into bold lines
- 100% positive reviews (7)
- 261 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Do more with less. This is the philosophy of graphic designer Berch Kotogian, who specializes in creating eye-catching logos and visual identities using a minimalist approach. By stripping away the excess, he gets down to the core of each idea, capturing its essence in pure simplicity.
In this online course, learn to design a visual identity with basic shapes and bold lines. Berch teaches you his process for bringing inspiring logos to life, from the client brief to the final presentation. Embrace simplicity and discover how to make more effective designs with less!
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. Logos in theory
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U3U3. Logos in practice
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U4U4. Typography, color and presentation
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FPFP Final project
Begin by getting to know Berch Kotogian, who tells you about his professional experience in graphic design, advertising, and logo creation, along with the studios and artists that inspire him.
Dive in with a bit of design theory and study what a logo is, the different classifications, and the basic principles it should adhere to. Berch also shares some insights into how to distill ideas graphically, find work opportunities, and put together the perfect brief.
Now that you understand the basics, it's time to create your own logo. Learn to develop a concept using a mood board for inspiration. Then, sketch out several ideas on paper, playing with simple shapes and bold lines, before moving on to Illustrator.
Once you've digitized your design, choose a color palette and font that reinforce your concept. Finally, create a mock-up of your logo in context to present to the client and share on social media.
What is this course's project?
Develop and design a logo using bold lines.
Who is this online course for?
Anyone who wants to explore the wonderful world of visual identities while discovering the secrets to minimalist graphic design.
Requirements and materials
Basic notions of graphic design are recommended for this course, but not essential.
As for materials, you just need a computer with Adobe Illustrator and Photoshop, as well as a pencil and paper.
Reviews
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
Content
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U1
Introduction
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About Me
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Influences
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U2
Logos in theory
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How to define a logo?
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How to recognize a good logo?
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Play with synthesis
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Look for opportunities
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The brief
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U3
Logos in practice
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Inspirational mood board
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Think before you design
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Pencil and paper
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From sketch to digital
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U4
Typography, color and presentation
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Typography
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Color
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The logo in context
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Presentation to the client
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Presentation on social networks
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FP
Final project
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Visual Identity Design with Bold Lines
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
amaar.amina
Plusvery interesting, good course !
thvream
It's one of my favorites i learn a lot
tamgraphic2017
Excellent course
carlaaa_raquel
Very in-depth course with lots of good information! One of the best course on Domestika for visual identity/logo design.
reinaldoluzlee
super didático e completo. Muito processo de criação envolvido, desde o moodboard à conceituação do logo. Fiquei muito satisfeito e virei fã do Berch. Recomendo!
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