Visual Identity Design with Bold Lines

A course by Berch Kotogian
Graphic Designer. Montevideo, Uruguay.
Joined January 2014
, Graphic Designer

Learn a simple way to design creative logos by transforming ideas into bold lines

  • Spanish with subtitles in English
  • 100% positive reviews (7)
  • 261 students

Learn a simple way to design creative logos by transforming ideas into bold lines

Spanish with subtitles in English
  • 100% positive reviews (7)
  • 261 students
  • 16 lessons (2h 39m)
  • 26 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Do more with less. This is the philosophy of graphic designer Berch Kotogian, who specializes in creating eye-catching logos and visual identities using a minimalist approach. By stripping away the excess, he gets down to the core of each idea, capturing its essence in pure simplicity.

In this online course, learn to design a visual identity with basic shapes and bold lines. Berch teaches you his process for bringing inspiring logos to life, from the client brief to the final presentation. Embrace simplicity and discover how to make more effective designs with less!

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Logos in theory
  • U3
    U3. Logos in practice
  • U4
    U4. Typography, color and presentation
  • FP
    FP Final project
View details

Begin by getting to know Berch Kotogian, who tells you about his professional experience in graphic design, advertising, and logo creation, along with the studios and artists that inspire him.

Dive in with a bit of design theory and study what a logo is, the different classifications, and the basic principles it should adhere to. Berch also shares some insights into how to distill ideas graphically, find work opportunities, and put together the perfect brief.

Now that you understand the basics, it's time to create your own logo. Learn to develop a concept using a mood board for inspiration. Then, sketch out several ideas on paper, playing with simple shapes and bold lines, before moving on to Illustrator.

Once you've digitized your design, choose a color palette and font that reinforce your concept. Finally, create a mock-up of your logo in context to present to the client and share on social media.

What is this course's project?

Develop and design a logo using bold lines.

Who is this online course for?

Anyone who wants to explore the wonderful world of visual identities while discovering the secrets to minimalist graphic design.

Requirements and materials

Basic notions of graphic design are recommended for this course, but not essential.

As for materials, you just need a computer with Adobe Illustrator and Photoshop, as well as a pencil and paper.


261 Students
7 Reviews
100% Positive ratings

Berch Kotogian

A course by Berch Kotogian

Teacher Plus
Graphic Designer

Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.

In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.


  • U1


    • About Me
    • Influences
  • U2

    Logos in theory

    • How to define a logo?
    • How to recognize a good logo?
    • Play with synthesis
    • Look for opportunities
    • The brief
  • U3

    Logos in practice

    • Inspirational mood board
    • Think before you design
    • Pencil and paper
    • From sketch to digital
  • U4

    Typography, color and presentation

    • Typography
    • Color
    • The logo in context
    • Presentation to the client
    • Presentation on social networks
  • FP

    Final project

    • Visual Identity Design with Bold Lines

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

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Visual Identity Design with Bold Lines. Design course by Berch Kotogian

Visual Identity Design with Bold Lines

A course by Berch Kotogian
Graphic Designer. Montevideo, Uruguay.
Joined January 2014
  • 100% positive reviews (7)
  • 261 students