Visual Identity Design with Bold Lines
How to define a logo?
A course by Berch Kotogian , Graphic Designer
About the video: How to define a logo?
Overview
“I'll start by telling you what we're talking about when we talk about logos and I'll show you different ways to classify them.”
In this video lesson Berch Kotogian addresses the topic: How to define a logo?, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“How to define a logo? We start Unit 2. We are going to see the main points to be able to develop a logo. Before beginning, I want to tell you a little what is the course about and what is the final project that I developed. In this course I will teach you how to make a logo and for that we must follow some steps. First validate a brief with the client, then get a good mood board of inspiration so then start sketching in pencil and paper. Finally I will show you how I choose the font and color for the logo. Then I'll show you how to do the client presentation. It is important that our client...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design
Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 1,151 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
