Visual Identity Design with Bold Lines
How to recognize a good logo?
A course by Berch Kotogian , Graphic Designer
About the video: How to recognize a good logo?
Overview
“Now we will see the basic principles that a logo must follow to be appropriate. There are three of them: the logo has to be simple, appropriate and memorable. Let me show you what this looks like in practice.”
In this video lesson Berch Kotogian addresses the topic: How to recognize a good logo?, which is part of the Domestika online course: Visual Identity Design with Bold Lines. Learn a simple way to design creative logos by transforming ideas into bold lines.
Partial transcription of the video
“How to recognize a good logo? In this lesson we will see the basic principles which should follow a logo. I want to show you what they are. Rules for a successful logo There is a series of rules, that if we take them into account when designing a logo, we will be closer to obtaining a successful result. If we can make our logo follow the following steps, we are on the right path in brand design. That is why it is important to take them into account. Most of the successful logos we know of follow these rules. A logo must be appropriate for the brand that it is your turn to identify. This is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design with Bold Lines
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Category
Design -
Software
Adobe Illustrator -
Areas
Communication, Creativity, Graphic Design, Logo Design
Berch Kotogian
A course by Berch Kotogian
Berch Kotogian is a Montevideo-based graphic designer and a firm believer in the power of minimalism, simple concepts, and basic shapes. After several years working at an agency, he decided to open his own business and has collaborated with both local and international brands in the world of advertising. Thanks to his varied experience within the industry, Berch has a wide range of skills, from art direction to logo and visual identity design.
In addition to his work with public institutions, he has created logos and identities for companies like AB comunicación, Bistrohub, StadioPlus, and Toro. You can find some of his most distinguished projects in books like Inspo Finds and Favourite Design Book.
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- 1,150 students
- 16 lessons (2h 39m)
- 26 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
