Best seller

Typographic Branding: Create Memorable Logos from Scratch

Sketching Typographic Ideas

A course by Carlos Mignot , Graphics and Typography Designer

Best seller

100% positive reviews (350)

8,781 students

Audio: Portuguese, English, Spanish, French, Italian

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About the video: Sketching Typographic Ideas

Overview

“With pencil and paper, in this class I'm going to show you my lettering techniques during the process of finding the typographic voice of the brand we're working with.”

In this video lesson Carlos Mignot addresses the topic: Sketching Typographic Ideas, which is part of the Domestika online course: Typographic Branding: Create Memorable Logos from Scratch. Learn to develop a soulful visual identity by combining branding and typography techniques.

Partial transcription of the video

“Sketching Typographic Ideas Let's revisit some key points in brand strategy that can be useful when creating. Quest is a brand aimed at a young target audience, but it's disruptive when compared to its competitors. It believes in the power of pop culture. These attributes need to be present when visually translating that. That's why it's important to have the style escape chosen by the client. With it, we can understand what to do and not to do creatively. I also like to use classic typography references like what I showed in a previous lesson. That allows me to join originality and tendenc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typographic Branding: Create Memorable Logos from Scratch

Level: Beginner
100% positive reviews (350)
8781 students
4 units
12 lessons (2h 7m)
3 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Logo Design, Typography

Carlos Mignot

A course by Carlos Mignot

Teacher Plus

Graphics and Typography Designer

Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.

He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.