Typographic Branding: Create Memorable Logos from Scratch

Typographic Branding: Create Memorable Logos from Scratch

“For those of you who have come this far, thank you very much. Now that you've seen my working process, you're able to explore the full potential that lyrics offer! Before saying goodbye, I'll give you some tips on how to make your final project: • Choose a segment of the company for which you will create the identity. • Outline a basic branding strategy containing at least the brand name, personality and purpose. • Sketch logo ideas on paper, exploring the different design techniques you've learned. Interpret brand attributes through typographic styles that you find relevant. • Refine your draft logo enough to be able to vectorize it in your software of choice using vector manipulation techniques. • Choose supporting fonts that match the logo well, then the colors. • Finally, gather all the graphic resources you have established for the brand and apply them to some pieces to see how the visual identity behaves. You can organize your final project as a presentation, showing the logo, supporting fonts, color palette and some applications. Here is my project presentation for your inspiration:

Create and publish your own project! I look forward to seeing what you produce. I will comment on your work whenever possible. Comment on your colleagues' projects too, this exchange can be very productive! A hug! ”

Partial transcription of the video

“Final Project For those who reached this lesson, my warmest thank you. Apart from learning my process, you're now able to explore all the potential letters have to offer, making the identity of your logo convey the essence of the brand strategy. I encourage you to do the exercises we saw in the lessons, the types of characters, creating mood boards, and sketching your ideas. Of course, also create a visual identity that focuses on letters to translate your concepts. As you can see, you have endless possibilities for branding. You can follow the same steps I took here and get a completely di...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typographic Branding: Create Memorable Logos from Scratch

• Level: Beginner
• 100% positive reviews (347)
• 8528 students
• 4 units
• 12 lessons (2h 7m)
• 3 downloads

• Category

  Calligraphy & Typography, Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Logo Design, Typography